Freetail Brewing Company aimed to launch a new set of beers under the ¡Puro! Freetail name, reflecting their bold and distinctive brand identity. I designed and art directed a set of four cans that capture the brand's edgy and rebellious spirit. Each design features a vibrant color palette, aligning with Freetail’s unique aesthetic and enhancing the visual impact of the new beer series.
Role: Art Direction - Packaging
Project: Label Design
Accolades: Gold - Label Design - Craft Beer Marketing Awards - 2023
Gold - Label Design - Craft Beer Marketing Awards - 2022
Bronze - Packaging Campaign - AAF San Antonio
Digital Creative Director: Tiffany Gabaldon
Art Director: Eduardo Juarez
Digital Strategic Director: Dennis Ayotte
Copywriter: Matthew Keller
¡Puro! Pils
Freetail Brewing Company aimed to launch ¡Puro! Pils as the inaugural beer for their ¡Puro! Freetail series, highlighting the brand’s bold and distinctive aesthetic. My overall idea was to design the can to embody the brand’s edgy spirit with the help of color and visual elements. For the launch, I also developed a range of promotional items, including t-shirts and hats to further promote the new release and reinforce the brand’s identity.
Bronze - Packaging Campaign - AAF San Antonio
¡Puro! Piña y Chamoy
For ¡Puro! Piña y Chamoy, the design focused on capturing the refreshing twist of pineapple and the subtle spice of chamoy. I wanted the can to reflect these unique flavors while maintaining Freetail Brewing Company’s bold and distinctive aesthetic. The vibrant design elements align with the overall ¡Puro! Freetail series, enhancing the visual appeal of this flavorful addition.
Gold - 12oz Label Design - Craft Beer Marketing Awards
¡Puro! Picoso Pickles
Following the success of the original ¡Puro! Pickles, Freetail Brewing Company introduced ¡Puro! Picoso Pickles. A spicier version of the popular pickle-flavored beer. I designed the can to highlight the added kick of spice with vibrant and bold elements that reflect the zesty character of this new iteration. The design aligned with Freetail Brewing Company’s edgy aesthetic while showcasing a new twist within the ¡Puro! Freetail series.
Gold - 12oz Label Design - Craft Beer Marketing Awards
¡Puro! Pickles
For ¡Puro! Pickles, I designed the can to capture the distinctive flavor of pickle beer which was a popular trend at the time. Collaborating with the company Pickle Juice to bring this concept to life, the design captures the fun and bold essence of the taste of pickle beer. The can features elements that align with Freetail Brewing Company’s aesthetic and continuing the distinctive visual theme of the ¡Puro! Freetail series.
Bronze - Packaging Campaign - AAF San Antonio
Interested in
working together?
Hit me up.
San Antonio, Texas
Email: info@eddiethecreative.com
©Eduardo Juarez 2025
Be who you needed when you were younger