At Pizza Patrón, we showcased how fresh ingredients and authentic flavors can bridge cultures and deliver a new pizza experience. I contributed to several campaigns, including TV commercials, print ads, targeted digital and social media. Each campaign was crafted to highlight the brand’s commitment to quality and its unique cultural connection. Overall engaging a diverse audience and reinforcing Pizza Patrón’s presence in the market.

Role: Art Direction
Projects: Pizza Patrón Promotional Campaigns

Creative Director: Chris Pawlik
Art Director: Eduardo Juarez
Copywriter: Daniel Rivera
 Director of Corporate Development: Soeurette Shook-Kelly
Account Executive: Alexa Baca-Martinez
Production: Shootz Production Group

Pizza Patrón reintroduced their Chicken Enchilada Pizza with a new twist: Hatch peppers. I led the campaign across print, digital, and social media, focusing on the bold flavor of the Hatch peppers. The campaign aimed to excite both loyal and new customers while driving interest for this revamped favorite.

Pizza Patrón launched a campaign to promote their new Spicy Hawaiana Pizza, concentrating on the debate over pineapple on pizza. The campaign, executed across TV, print, digital, and social media, played into the controversial yet popular topic of pineapple as a pizza topping. By highlighting the bold, spicy twist on this classic, the campaign aimed to engage both pineapple enthusiasts and skeptics, sparking conversation and driving interest into the new menu item.

Photography: Kimberly Davis
Additional Art Director: Lauren McMillan 

Pizza Patrón launched the Pepperoni Season campaign to introduce three new pepperoni pizzas. The campaign, executed across TV, print, digital and social media. Featuring The Throwback with a thin crust and classic pepperoni cut into squares designed to evoke the nostalgia of school pizza. The Primo-roni, which combined cupped and regular pepperoni for a premium experience. Lastly, The Heatwave which added a spicy kick with jalapeños. The campaign aimed to capture the unique appeal of each new option and drive enthusiasm for these fresh additions to the menu.

Photography: Dennis Burnett
Additional Art Director: Lauren McMillan 

Pizza Patrón launched a new campaign to generate excitement for their Chicken Enchilada Pizza, which was about to be temporarily removed from the menu but would return with a revamped recipe. The campaign, executed across print, digital, and social media, aimed to create urgency around the pizza's limited-time availability while highlighting its unique features and flavors. The goal was to maximize sales and encourage customers to enjoy the dish one last time before its brief departure, reassuring them of its return with exciting updates.

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San Antonio, Texas

Email: info@eddiethecreative.com

©Eduardo Juarez 2025

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