We developed unique label designs and promotional materials for Freetail Brewing Co., emphasizing their strong local connections and innovative brewing approach. These initiatives contributed to their brand presence and celebrated their unique role in San Antonio’s craft beer scene.

Role: Art Direction
Project: Label Design / Non-Profit Campaign

Digital Creative Director: Tiffany Gabaldon
Digital Strategic Director: Dennis Ayotte
Art Director: Eduardo Juarez
Copywriter: Matthew Keller

The label design for Buffalo Hump 1840 IPA captures the essence of India Pale Ale, named after Comanche chief Potsanaquahip. The design highlights the beer’s fruity esters from Belgian yeast and the tropical aromas from Calypso and Mosaic hops. It captures Freetail’s distinctive style, celebrating both the beer’s unique qualities and its cultural roots.

The label design for Mangonada Bexarliner from Freetail Brewing Co. showcases the beer’s distinctive flavor and local heritage. The design reflects the beer’s bold and refreshing nature, incorporating elements that honor its San Antonio roots. This label aims to capture interest and highlight the beer's unique attributes.

We worked with Freetail Brewing Co. to support their Light The Night campaign for the Leukemia & Lymphoma Society. The project focused on raising awareness through social media, emphasizing the campaign’s goals and Freetail’s community commitment. Specially designed t-shirts, which glow in the dark to reflect the night-time event, were sold to raise additional funds, with proceeds going directly to Light The Night. The campaign aimed to inspire contributions and support for leukemia and lymphoma research.

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San Antonio, Texas

Email: info@eddiethecreative.com

©Eduardo Juarez 2025

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