Alamo Colleges District sought to boost enrollment and enhance visibility with the Made For You! campaign. This campaign covered everything from TV, radio, outdoor, print, digital and social media. Collaborating and partnering with Chamoy Creative, a renowned Hispanic agency. I helped with the design and art direction for the campaign, including photography and video shoots featuring real students from the district’s five colleges. The campaign highlighted how each college is uniquely tailored to meet the needs of these students, creating visuals and messaging that effectively resonated with the target audience. This approach showcased the personalized opportunities at Alamo Colleges and significantly increased awareness and enrollment across all five colleges.

Role: Art Direction
Project: Higher Education Campaign

Creative Director: Chris Pawlik
Art Director: Eduardo Juarez
Copywriter: Matthew Keller
 Digital Strategic Director: Dennis Ayotte
Account Executive: Alexa Baca-Martinez
Production: Shootz Production Group
In collaboration with: Chamoy Creative

The Made For You! campaign played a pivotal role in the Fall 2023 semester, which saw the highest-ever freshman enrollment with over 14,000 new students. Additionally, student enrollment increased by over 8%, reversing the previous year's 1% decrease. These outcomes highlight the campaign’s success in effectively driving both new student enrollment and retention.

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San Antonio, Texas

Email: info@eddiethecreative.com

©Eduardo Juarez 2025

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