For the last 25 years, The Valero Alamo Bowl has commissioned an artist to draw the illustration that’s used in their marketing campaign. But last year was different. We were challenged to develop the entire 2019 look. We immediately saw the opportunity to make a cohesive campaign that works across all mediums. Because the game fell on New Year’s Eve, we knew we had to make this campaign like none other.
*Proposed creative for Valero Alamo Bowl 2019 shown was not used
Associate Creative Director: Tiffany Gabaldon
Art Director: Eduardo Juarez
Account Executive: Dennis Ayotte
Copywriter: Matthew Keller
Production: Rick Morrison
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© EDUARDO JUAREZ 2020